Core Beliefs and Business Leadership

Entrepreneurs and business leaders must study core beliefs to be successful in their personal and professional lives.  Core beliefs are “things” what we have a strong degree of certainty about; they are central and often unshakable convictions that shape our understanding of ourselves, others, and the world. When we reflect upon and assess our own core beliefs, we develop a deeper insight on how our actions, behaviors, values, thoughts, wants, needs, desires, and identity are shaped by these unshakable convictions, which are our base premises for our lives.  We understand more about why we do what we do, think what we think, experience the world the way we do, and why our emotions, feelings and moods fluctuate. Core beliefs can be categorized into several categories, including self-related, others-related, world-related, morality-related, future-related, ideas-related, things-related, etc…

Here are examples of the three main core beliefs, 1) self-related core beliefs; 2) others-related core beliefs; and 3) world-related core beliefs:

Self-Related Core Beliefs

Self-related core beliefs affect how we see ourselves and our social identities. They are related to our emotional and social jobs, pains, gains and aspirations. They can either be empowering or limiting. Here are some examples of self-related core beliefs:

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  • Others-Related Core Beliefs

    Others-related core beliefs are based upon how we perceive other people, such as whether we see them as threats, opportunities, etc… They are also related to our emotional and social jobs, pains, gains and aspirations. They can be either positive/useful or negative/not useful.  Here are some examples of others-related core beliefs:

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World-Related Core Beliefs

World-related core beliefs are based upon how we perceive how the world works and operates. They are primarily related to our functional jobs, pains, gains and aspirations, but also affect our emotional and social jobs, pains, gains and aspirations. These beliefs are related to how you see the “collective people” in terms of groups or tribes, such as societies, communities, and large groups. They can be either positive or negative.  Here are some examples of world-related core beliefs:

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Entrepreneurs and business leaders must study belief systems, learn how to identify them in themselves, others and society if they want to build strong organizations.  Understanding a customer segment’s belief systems can help them build a better customer profile, which will help in building a viable value proposition. Understanding workers’ belief systems can help them hire the right talent and place them in the right seats. Understanding their key partners’ belief systems can help them form the best strategic partnerships.  Understanding the “collective” belief systems can help them position their companies to align with the trends, anticipate and solve issues, and help them get their product, service and business life cycles into prime and sustain peak performance.

Private Corporate Counsel’s business lawyers and business consultants can help you analyze core belief systems and how they impact you and your business. To learn more about how Private Corporate Counsel can help you and your business, call us at 407-647-7887 or email us at info@pcc.law.

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